Dear Loving people,
Today, we live in an era that seems to call
for the constant announcement of one's own existence. Imagine that you've
spent countless hours even years producing the excellent content that could
keep you ahead of many competitors. Pat yourself on the back, and then get back
to work, because people need to know your stuff exists! you might have been
talking to close friends or pulling some strings within our community. But
there's another important constituency: The whole wide world. To some people sometimes,
the hardest part is knowing where to start. That's why Living Lectures is there
for you.
The days are over when an author for example, could relish
the quiet days of writing a book, then pass it off to his publisher who would
do the dirty work of promoting it. If you have a publisher, they will work hard
for you and will help connect your book to their networks. Today, the work
of promoting the book requires just as much work as writing the book, if not
more so.
Whether you're just starting out in a new career or are a
seasoned professional, it is important to promote your career. The times have
changed from when it was simply enough to shake some hands and distribute a few
business cards. In order to promote your business today, you must highlight
past accomplishments, continue your education, network in new ways and share
your expertise. Sailing through in all that you do today means that you should:
1.
Emphasize past accomplishments and successes. Use
your career accomplishments to build your reputation when talking with other
professionals.
2.
Enhance your education and expertise. With
jobs adapting to emerging technology and methods, it's important to stay at the
forefront of your career.
3.
Create a stellar resume.
Include key words, honors and accolades, and specific ways that you fulfilled
your role in your office or company.
4.
Network with other professionals. Join
professional organizations and get to know others in the group. Use social
media networking sites to share what you are working on and to demonstrate your
abilities and aspirations.
5.
Share your expertise. If
your current job doesn't allow you to demonstrate all of your abilities, creativity
and potential consider sharing your expertise other ways.
6.
Advertise your services if you are
self-employed. Create a marketing plan that will get
information about your business to potential customers and clients.
7.
Strive to be the best.
Exceed performance goals, create new methods of accomplishing tasks and work as
efficiently as possible. Excelling in your career is one of the best possible
ways to promote yourself.
“Every tournament I play gives me a great
opportunity to market whatever I am working on or wearing,” says Serena Williams.
A central part of promoting your work is equally
taking the time to own up to and learn from your mistakes.
Dan Schawbel, Founder of Millennial Branding
& Author of Promote Yourself says “It’s what you do that makes you who you are
and how you project that to others that makes you memorable.”