Persistence is Your Magic

Dear loving people,

Most of you will agree with me that the one ingredient you’ll always need for the journey of entrepreneurship is persistence. It can take your further than any other quality alone. Probably that’s why Benjamin Franklin thinks that “Energy and persistence conquer all things.”

Talking entrepreneurship, I think of a young dynamic lady Justine. It was the fifth time Justine was refused a loan at the bank. The people around her quickly figured out that her dream of owning a restaurant was gradually being eroded. She went home that afternoon, dejected, with a thousand questions in her mind and ‘why me?’ was one of them but, she was not discouraged. An idea popped up in her mind and she told herself it was not over yet. Back home, she decided to change her strategy. 

That’s how she started a maize farm as a step towards raising the needed funds for her restaurant business. At the end of the next farming season, Justine was smiling to the bank. She became so attached to her farm and having seen the rewards, she decided to put in another year at the end of which she had what she wanted.

The same bank did not only give her a loan but doubled the amount she had requested the previous years. Justine was able to start her restaurant that is flourishing today. She equally maintained her maize farm that is still feeding her bank account with the needed cash to repay her loan.

Justine’s secrete was the fact that she clearly understood that the power to keep going will conquer all other obstacles. She combined that with the energy and passion to see new ways around the challenges she was facing and thus, she achieved her goals.

Persistence is not just about hanging onto what you are currently doing even when you hit a stone wall. Persistence is equally about changing strategy when what you have going on is not yielding fruits and keeping on the right track until you attain success. 

Calvin Coolidge says “Nothing in this world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not. Unrewarded genius is almost a proverb. Education will not. The world is full of educated derelicts. Persistence and determination alone are omnipotent.”